There is always a person at the party everyone flocks to be around, the cubical at the office people like to stop by for a break in their day, the voice standing out in a crowd of laughter. Good storytellers are always in high demand. But what makes a person a good storyteller? Is it their social wit and charm? Could it be an exotic life traveling the world, storing up a wealth of wild experiences? Or is it just the ability to engage, to enrapture an audience? Certainly having wit and charm will help, as well as a ready store of crazy tales, but it is the ability for an individual to strike the right chords in an audience that makes them a good storyteller. To be a good storyteller, you have to engage.
After all, that is what sales is all about. Every single day we are telling stories and reaching out to others, asking them to like and accept us. In essence, we “sell” to others through every interaction that we have. Whether you are actually selling a product or service, applying for a job, or simply explaining to a family member what happened to you on the train that day, we are selling (read: engaging) with every story we tell.
Because storytelling is such a basic element of our lives, I aim to use this blog, The Sales Storyteller, to explore the craft of storytelling. I want to examine how we use stories to “sell” in our everyday lives. I want this information to be helpful to you, Reader, to use in your daily life. I hope that the information I provide will help improve the way we communicate and help you build better, stronger relationships, whether that is with your customers or your family and friends.
I don’t have to tell you that the business world is becoming more and more technologically oriented. Not even becoming, it has become; there is no turning back. Social media is a commonplace way of communicating, networking, and marketing. This means less face-to-face interactions and more screen-to-screen communicating. So much for that wit and charm, you can only get so much across when you are connecting with people, whether it is employees, customers, or your own family, through the glowing, indifferent screen in front of you right now. With this challenge in mind, how do you tell a good story and keep your audience engaged?
The aim of this blog will be to continually ask the questions, what makes a good storyteller and how can we become better storytellers ourselves? Let’s find out together.
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